The "You Are What You Eat" Customer Segmentation
In this project we use k-means clustering to segment up the customer base in order to increase business understanding, and to enhanc...
Hi I'm Melissa, and I'm a business intelligence professional starting my journey in data science. In my professional experience as a product owner, technical business analyst, and data analyst, there is one recurring theme: how can businesses advance their data journey and utilize the data they have to create meaningful insights? Helping organizations understand how to solve these types of business problems is a passion of mine. My portfolio focuses on interesting projects I've recently undertaken, with a strong emphasis on business impact. Please visit my Github & LinkedIn pages (or download my Resume) by using the links below!
In this project we use k-means clustering to segment up the customer base in order to increase business understanding, and to enhanc...
Our client, a grocery retailer, hired a market research consultancy to append market level customer loyalty information to the datab...